hello you
this is us
ABOUT US
Quality, not quantity
We have made quality of our habit. It’s not something that we just strive for – we live by this principle every day.
We are a start up
We are a start up business with an aim and idea that what we wear should fit right, be produced right and be advertised right.
We incorporate feedback-loop into our production and design process. We aim to highlight diversity of normal people wearing our products, ensure representation and help our customers select products that not only look good on the photos, but will also feel right once they wear them.
We will initially focus on men's undergarments, aiming to expand to active-wear and exhancing products, with a view to a larger sports range in the near future.
The founders of //shades are located in the UK and the brand has been established in 2024. It's a fresh start for all of us and we hope that you'll join us on this journey.
